Media Tours

Participants should meet at the media tour desk near the Figueroa Street Entrance on the second level at the time listed. End times are the approximate time participants will return to the hotel. Transportation to media tours will be provided and is included in the price. An Off-site Permission Form is required for each student attending a media tour.

Associated Press • FULL
10 a.m.-1 p.m. Thursday. Limit 20.
Tour the Los Angeles bureau of one of the world’s oldest and largest newsgathering organization. Students will have an opportunity to meet the staff during their visit to the offices in downtown Los Angeles.

Bloomberg News – Century City • $20
9 a.m.-1 p.m. Thursday. Limit 20.
Tour the new Los Angeles bureau of financial news outlet Bloomberg News. The bureau has a TV production area for on-air interviews and soundproofed booth for radio, as well as the main newsroom with about 20 editorial journalists who cover entertainment, technology, politics and commerce. The tour will be lead by one of their reporters and includes meeting Bloomberg News staff.

iam8bit Creative Company • FULL
10 a.m.-2 p.m. Thursday. Limit 20.
iam8bit is a creative collective that conceives of, designs and executes awesome experiences for film, music, fashion and games. Brands they have worked with inlcude HBO, Nintendo, PlayStation,
Disney, MTV, Activision, Universal, Capcom, Interscope, Warner Bros. In addition, iam8bit is developing several original IPs for feature, TV and digital distribution. Tour will end with a Q&A with owner Amanda White.

10 a.m. – 2 p.m. Thursday. Limit 20.
Tour the state-of-the art studio of NBC Channel 4. You will get a chance to meet some of the staff and get a behind-the-scenes look at a news studio in one of the largest broadcast media markets.

Los Angeles Magazine • FULL
10:30 a.m.-1:45 p.m. Thursday. Limit 15.
Los Angeles Magazine is the definitive resource on the people, food, culture, arts and entertainment, fashion, lifestyle and news that defines L.A. Tour will include a workshop on, “how to work the red carpet” and a Q&A with the special projects manager.

Los Angeles Times • FULL
10:30 a.m.-1:45 p.m. Thursday. Limit 25.
Tour the historic Los Angeles Times Building, which opened in 1935. You’ll view the Globe Lobby, which includes an historical exhibit showcasing the first 100 years of The Times. Staff from Times’ High School Insider will give you a tour of the newsroom, where you will have a chance to meet with several of the editoral staff.

Petersen Automotive Museum • $20
9 a.m.-1 p.m. Thursday. Limit 25.
Take a private tour of the newly renovated Petersen Automotive Museum and exclusive Petersen Vault, which features more than 250 vehicles ranging from Hollywood cars to vintage race cars. There will be a Q&A afterward with the museum marketing team.

PMC-Branding Company • $20
9 a.m.-12:30 p.m. Thursday. Limit 20.
Penske Media Corp. (PMC) is a leading digital media, publishing and information services company. PMC engages with thriving audiences across the web, television, mobile, print and social media – reaching more than 140 million consumers monthly. Some of PMC brands include Variety magazine,, HollywoodLife, Movieline and the Young Hollywood Awards. This tour will conclude with a presentation by PMC media staff.

Sony Studios • FULL
8 a.m.-noon a.m. Thursday. Limit 25.
“You Oughta Be In Pictures” is what you will say on this legendary studio tour. The Sony Pictures Studios tour is a guided, history-based, all walking tour of the studio lot. Tours will swing by historic stages where Dorothy followed the Yellow Brick Road and where Spider-Man battled villians. Tours may also visit the homes of smash-hit games shows, “Jeopardy!” and “Wheel of Fortune,” and only on the Sony tour will you walk under a soaring 94-foot-tall rainbow.

UCLA Film School • $20
8 a.m.-noon Thursday. Limit 25.
If you’re thinking about film school in sunny California, you don’t want to miss this tour of UCLA’s Film School. Admission representatives will be on hand to answer any of your questions.

Universal Production Studio • FULL
9 a.m.-3 p.m. Thursday. Limit 25.
Tour behind the scenes of one of the most popular movie theme parks: Universal Studios. You will enjoy Brokaw Center, a sound stage, audio post, props, and maybe even get to ride Transformers. Two special presentations are included: 1. Create a broadcast-centric tour partnering with KNBCU, NBCU News and/or Telemundo for a possible lunch panel; and 2. Partner with Creative Content Protection to have the students visit the Pirate Living Room for insight on how piracy affects content creators and what we can do to protect their work.

USC Annenberg School of Communication and Journalism • $20
9:30 a.m.-1 p.m. Thursday. Limit 25.
As part of the tour of this well-known journalism school, you will visit the new state-of-the-art Wallis Annenberg Hall, a five-story building that that connects people, fosters creativity and accelerates the school’s path into the future.